More sympathetic media coverage given to animals than the suffering people in the Congo

See http://www.startribune.com/722/story/1329443.html
How come the same amount of attention is not given to the people of the Congo as the gorillas of the Congo? Is it because Western countries benefit from the diamonds and natural resources; as well as the sale of weapons to the Central Africa region?
Here are some articles about it, in case you are not aware of it.

http://worldpolicy.org/projects/arms/reports/congo.htm

http://www.zmag.org/content/showarticle.cfm?ItemID=9832

http://zmagsite.zmag.org/JulAug2007/snow.html